Learn How to Promote Yourself as an Expert
Thursday September 4, 2008
Are you an expert? Very few people recognize the value of their specialized knowledge, or how to structure it to appeal to a mass market. All the experts in the world became so after declaring themselves Experts and setting about the daily business of producing specialized products, services and information. Learn how to promote yourself as an expert and gain public relations exposure.
Marketing is what makes, “Our world go around”, though there are very few people who ever come to the, “Knowledge of this truth”. Keep up the good job, guys and gals. arthurpruett@yahoo.com
This is so true you will never become an expert if you don’t put yourself their first. Get more tips
Keep up the good job, guys and gals.
Great article. Really enjoyed it.
You’re so right – people don’t realize how much knowledge they already have inside them, or how to present it to the outside world.
One good thing I encourage people to do is to mentor somebody in something — take a subject that is your passion and get out there and share your wisdom with someone. This can be a student, or a new business owner, or a freelancer, anybody who will benefit from your skills.
After spending several hours talking with people about your pet subject you’ll realize that you have more than enough wisdom to write your own book. And I highly recommend publishing your own eBook, which can even be shorter than a traditional book.
Did you know that one minute of talking is approximately one page of traditional book text? So record one hour of yourself talking to someone about your subject, transcribe it or have someone transcribe it, and that can be your first ebook at 60 pages long!
You get the idea!
I think it’s important to honor the experience you have – which is different from “book learning.” People are more interested in how things work, how real people are doing things in the world, rather than hours of history lessons about Jane Austen. (Although I love Jane Austen!
Jennifer
This is one of the simplest articles I’ve read on what it takes to get your name out there, and yet even as simple as it is, it’s VERY powerful.
Thank you for simplifying what I’ve seen so many experts complicate!
Debi J
Very good article. I’m starting the process of taking advantage of the Social networking sites to market myself an an expert. It’s already starting to pay off.
The most important part is participation in groups and forums.
Thanks
Robert Scozzari | http://www.CloverRoad.ca