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Laura's Marketing Blog

By Laura Lake, About.com Guide to Marketing since 2003

No-Cost and Low-Cost Marketing Tips

Saturday October 4, 2008
Today I returned from a trip to Belize and let me say I had a wonderful time, but during the trip I couldn't help but stay tuned to the news of the economic crisis and the financial bailout that our government is being faced with. Like most of you I pay close attention to the stock market, but my heart always turns inward to evaluate how I can help you - the small business that is struggling to survive.

I know you are out there, I get your emails. With that being said I also know that many of you are still seeing success in the growth of your businesses, but this week I must focus on those who need a little bit of help. Together we can all find ways to market our businesses and make it through these tough economic times.

On my way back home I began to create a list of no-cost marketing tips that small businesses can start to implement while we learn to persevere in this financial pinch. There are ways to promote your business that are low-cost and some even no-cost. Take a look at my five no-cost marketing tips and if you have a tip to share feel free to add it to the comment section.

Comments

October 6, 2008 at 6:19 pm
(1) Kumar Gaurav Mishra says:

Hi Laura, this is for the first time that I am leaving a comment for this site and I think that I must do so as you have given such interesting tips and learnings ie about the Low and No cost marketing…
see you in the next post

October 13, 2008 at 1:09 pm
(2) Bob Steinkamp says:

Hi Laura,

I like your ideas… especially the ones about the Chamber of Commerce and letters to the editor.
I’ll vouch for your suggestion about joinning and going to groups such as the Chamber of Commerce. I’m a member of the Chamber in my community and make it a point to network, introduce myself etc., when I go to a Chamber event. I have a number of clients that I met this way.
I wanted to offer another low or no cost idea, if I may… expertise/advice columns! Some of my clients that write them on a monthly basis for various publications targeted at their potential cllients/customers. A number of them have generated new business for themselves this way, and have referred other potential clients to my business, as a result.
Thanks, Laura, and keep up the good work!

Bob Steinkamp
Finger Lakes Media Strategies

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