Word of Mouth vs. Viral Marketing: What's the Difference?
Sunday October 26, 2008
Word of mouth marketing and viral marketing are often confused to be the same. Learn why they are different and what you can do to ensure the success of both types of marketing campaigns and utilizing them as vehicles in your own marketing efforts.
Share your own examples of word-of-mouth marketing and viral marketing campaigns and the success you've had with them.
Comments
Are these blogs supposed to have no information whatsoever? This is the second blog by Laura Lake that has had no relevant information, just an expanded version of the title. Is this blog meant to be more of a discussion thread?
I missed the click through headline, please disregard my previous comment - thanks.
Matt, I’m glad you figured it out
There are many commonalities and many differences between word-of-mouth and viral marketing.
What they share is that information about one’s products/services are passed on due to expererence with the vendor/business.
They differ because a lot of viral marketing s a newer/different version of “buckshot marketing” (media, print, bast eMail, direct mail, broadcast aka prospecting)i.e. trowing up a lot of buckshot and hope some “flies into it.”
Both forms of marketing or,for that all marketing formats, are viable as long as one does not expect them to do what they possibly cannot do. Hence, no marketing format is a substitute for other formats.
W-o-M and Viral Marketing are parts of what might be part of one’s marketing mix.
Alan J. Zell, Ambassador of Selling at Attitudes for Selling
www.sellingselling.com
Thanks for that post.
Best regards from Munich!