Seven Steps to a Successful Promotional Campaign
It's true we often feel as if our jobs are on the line if a campaign does not prove to be successful. We are often depended on for the increase in sales and consumer attention. That's a lot of pressure to carry. I'd like to see if I can help in easing that pressure.
We know that marketing is a lot of trial and error, but the truth is there are things you can do to increase the success of your promotional campaign. I've outlined them for you in seven easy steps. I have found that when I follow these steps I have confidence in knowing that I have done my due diligence in creating a campaign that will prove to be successful. Give these seven steps in creating a successful promotional campaign a try and I think you will find the same to be true for you.
Some good advice here. All I would add is to think carefully about your marketing spend.
Don’t imagine you need to spend a lot as there are many ways to market that cost just pence or are totally free.
For example advertising is expensive (and often delivers poor results) so think about media releases (you could get great press coverage or on radio/TV), word of mouth, email, etc …..as these cost virtually nothing.
Then consider things like Pay Per Click as, when done well, it costs very little.
Only after you have exhausted the free marketing streams, and there are hundreds of them, should you look to start spending money!
Great tips for promotional campaigns. I agree with Stefan and you have to make sure there is a balance for your own business as well as your clients over what the overall costs will be and the expected return. Providing promotional assistance for businesses also can give great satisfaction when things go as planned or better and this is important to ensure you keep doing your job well. Great tips thanks.
Doug
The seven steps are very informative. I think one of the great things when creating a marketing or promotion campaign for someone or helping them is the satisfaction when they see the results.
Regards
Douglas