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Laura's Marketing Blog

By Laura Lake, About.com Guide to Marketing since 2003

Cyber Monday: Increase of 15%

Thursday December 4, 2008
Cyber Monday sales increased 15% year over year. The increase, which is credited to overwhelming deals and free shipping offers, brought in roughly $846 million dollars for online retailers on Monday. How did you do?

If you have an online business, but did not see an increase in sales it may be time to evaluate the five levels that a consumer goes through when it comes to online buying.

Creating a successful online sales process can be accomplished by making sure that you represent and court your visitor through the five levels of the sales process on your site.

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