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Social media, it's the buzz hitting the streets. We've all heard about social media and the social media tools like Twitter, Facebook, YouTube, and MySpace. At first we just racked it up to being another fad, but if you are in marketing you know these social media tools are mentioned almost daily in today's world.

When it comes to social media, the truth is there are some people who get it, some that don't understand it and others who just want to know more about how to use it in their marketing plan. I understand the confusion, which is why I want to talk about it.

Social media does have a role in marketing, but that role depends on your business and how it best fits the needs of your business. It also depends on the effort you are willing to put forward when it comes to social media. Learn the role social media can play in marketing and how it can benefit you as a company.

January 12, 2009 at 6:32 pm
(1) Alan J. Zell says:

RE: Socian Networking. The term may be a misnomer. For those in business, it should be called “virtual business networking.”

As you wrote, it will only be as effective as a form business marketing as one works it. This is no different from the breakfast and lunch business networking that has been going on for years.

The problem with both virtual and face-to-face networking is that the majority of participants are looking for leads but seldom give leads and/or use the services of others involved in the networking group.

While it takes less time to post a message than it does to take the time to go to a meeting, it is what takes place after the message is posted or the meeting is over. This is when doing the follow-ups come into play . . . and they take time.

If one really wants to get business from their networking activities, the best way is to give others some business and that will bring some, but not as much, business in return.

Alan J. Zell, Ambassador Of Selling, Attitudes for Selling
Winner of the Murray Award for Marketing Excellence
Member, PNW Sales & Marketing Group
Member, Institute of Management Consultants
Member, International Speakers Network
Member, Linkedin.com & Xcite.com

You are invited to suggest to your associates, family, friends, customers/clients they visit our web site at http://www.sellingselling .com

January 13, 2009 at 12:06 pm
(2) Joseph Rueter says:

So, it seems the problem is not with social media but with clear business objectives? Also, to my mind the space is new enough that a large percentage of the market does not know what it can do and therefore don’t know what to use it for. Are you finding that?

If it is true then the opportunity now is in education and finding every last scrap of cash to experiment. Thoughts?

January 30, 2009 at 5:08 pm
(3) Monika says:

I think the problem is neither with what media you opt for, social media or any networking mean to communicate and market the product. Nor will I say the problem is with the business objective cause when a firm does marketing considering the objective the means of marketing by default come into picture cause if the objective is to reach to public in large then we talk about mass media communication, when we think of targeting youth then internet plays a great role, when we talk to children then cartoon/children network plays a great role.

It depends on what to market, its the “Value” a buyer will have using the product and if the customer finds that value in the product through this small marketing trick…the Business is Done!!

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