Carving out your niche and specialty gives you the upper hand to compete with all of the companies out there that are representing themselves as experts, but yet lack mastering one area or another. I've seen this fact true in my own business, as well as those that I represent.
Need proof? I don't blame you - I'm a skeptic, too.
Consider that you have found out you have an abnormality with your heart. Your general physician has given you the diagnoses, but refers you to a cardiologist for recommendations and treatment. You don't even hesitate to go to the cardiologist; after all, they are an expert in their field. Their expertise has already gained your trust and increased your comfort factor with regard to seeing them.
Do you see how this is true with small businesses as well?
Mastering a niche and allocating your marketing budget within the niche you have identified actually increases your power and gains better results with your marketing.
When you try to be everything to everyone you lose your power in creating a message that is dynamic and effective in converting potential consumers into loyal customers.
Do you need help in identifying your niche market? Are you struggling with who your niche market is? If you answered "yes," there are qualifying questions that will help you in identifying and defining your niche market.