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Laura Lake
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By Laura Lake, About.com Guide to Marketing

Miley Don't Be a Quitter - Five Things You Should Consider When it Comes to Twitter

Monday October 12, 2009

It's breaking news this morning and has been on every news show - Miley has quit Twittering.  Her reasoning is she wants some things to remain private - so I just want to point out a few things to you famous celebrity types:

  1. Just because you don't Twitter - doesn't mean others won't Twitter about you - so, either jump in and participate, embrace the negative when necessary or just pretend it doesn't exist.
  2. You decide what to post. We all have the ability to control what we post and what we talk about - at least if we are there and paying attention we can jump in when necessary, even if it's only to correct some misinformation that's being disseminated.
  3. Twitter for your fans, not for the press. Interact and engage - this will create loyal fans that will believe you over the press any day.
  4. Fame has a price - that's nothing new. Along with the good come the annoyances. I hate to say it but it's the profession you chose, just like fireman chose to run into fires everyday - your fire is just that of a different kind. So just like you deal with paparazzi following you wherever you go, understand that social mediums are here to stay - and it's all part of the price of being famous, baby.
  5. Social media is about engaging, embracing the negative when necessary and creating a transparency that other forms of media do not provide. This creates a connection. This is true whether you are famous or not. The connection can be with a brand, with a celebrity or with just another person you interact with daily.

Twitter can be a great marketing and public relations tool, but when it's all said and done it's a social tool that allows us to interact and find those that are interested in what we have to offer - product, service, celebrity or just ourselves.

Comments
October 27, 2009 at 10:18 am
(1) Christina says:

Well said Laura! I do believe since social media is here to stay we have to learn how to it use to our advantage. I’m an author and am currently looking for an agent, both Twitter and Facebook have helped me a lot. I’m building an audience and putting my name out there sans a giant PR team. How cool is that?

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