Real time search is now a reality. Google rolled out their new real-time web and personalized search last week and the marketing world is buzzing about it.
Why?
Real time search is the integration of social media networking feeds into search engine query results.
What does this mean for you?
That's easy, it means that if you haven't embraced social media as part of your marketing plan, it's time to start if for no other reason than to protect your brand and monitor what's being said. The feeds that are being put into the search engine results don't necessarily have to come from your company; they can come from anyone. That includes those who may be complaining about your service or your product and you need to be aware of the buzz, both the positive and the negative.
Protect your brand by gaining an understanding of what real time search is and what it means for you and your company. You'll be glad you did. Your brand is in the hands of your customers and that's now a real time search reality.
Laura.
I agree Google Trends is great if you want to see the volume of “noise” out there for larger businesses but for small businesses, which are only getting a few mentions, readers might want to use Google Alerts.
Alerts, when set up correctly, will show you all your mentions on a regular basis …. and give you the opportunity to reply to them.
As always Stefan I appreciate your comments. It’s important that we stay on top of “real time” search even when using Google alerts, because Google alerts are not real time.
Every business should be monitoring what is being said about about the brand and products in the social media realm – it’s no longer an option
Funny that you write about this today. I was just adding the social marketing component into my business planning.
Craig
Wichita