I'm not psychic nor do I have a crystal ball, but I've made some marketing predictions I think you will not only find interesting, but you'll want to be aware of. I've been in marketing for the past decade and boy, have we seen some changes. We've from having our toe dipped into the interactive world while holding onto our traditional means of marketing with a death grip. I'm happy to say that is starting to change.
We are getting braver when it comes to marketing. I don't know if that's because we realize that the traditional means of marketing are not as effective or that we have just started to find more of our customers online. Truth is, the reason doesn't matter - it's happening.
I've made my predictions of the marketing methods that are phasing out as well as the marketing methods that I believe will continue to grow and soar in the next decade. You are welcome to hold my feet to the fire on this one; I'm that confident in my projections.
How will your business do in the next decade? I think that all depends on how you market and the relationships that you create and cultivate. It's time to pull those marketing dollars back that aren't working for you and begin to invest them in ways that will give you more of a return. If you are ready, what are you waiting for? I give you my Marketing Predictions for 2010 and the decade that follows - out with the old and in with the new.
Your Turn: What are your marketing predictions for the upcoming decade? What do you see staying and what do you see going away?
My predictions for 2010 are that social media giants like Twitter & Facebook will have to integrate into less of connection portal to addding more functions to draw people into interactive realtime experiences at the local level. I like the idea of a dashboaed similar to Yahoo, mixed in with, facebook and yelp. Mix them together you have a great content site to connect with others, and utilize local word-of-mouth to rate people you are looking to provide a product or service. For a business you reach prospects who can be geo-targeted to precise locations, demographics and are looking right now. Advertise to them when they are near your business through GPS location of mobile devices. That brings up the next point. As I read and comment on your blog from my Palm Pre, social media and the marketers who use them will have to think mobile user, more often. With the soon to be 4G Wireless (WiMax) of Sprint/Clearwire & LTE of Verizon & ATT, broadband anywhere is soon to be realized and along with it, more capable devices.
Platform to be built that supports new millanium one- to- one sell on line and hub of all producers who are few people to whole deal centres system is one that is likely to come in the Frugal living days.
Age of excess pending on illusive colour and beauty values gone. Specific required according to ones own budject is to decide the longivity of the product. Short product cycles gone . Specific product to specific requirements and needs will come. Junks of all kind gone.
Organic natural will come to rule next 5 years of this decade.
Word of mouth is still workable more workable is integrity and honest approach to needs on mutual consulstaion with web proximity .
Plat form to this facility to be built it may be this or that .
Weeding out the mind and environ is likely to prolong entire decade .
The overabundance of non-personal internet marketing will make tangible marketing materials that much more appreciated and effective. I think social networking will go the way of the blast email. I don’t read them anymore. I know that, for me all of the social networking was like a shiny new toy… only I can’t touch it. I’d rather have an actual shiny new toy. I think promotional products are the most underrated and effective way to get your name/logo/goodwill out there. Of course they should only be part of a complete marketing plan. I think social networking will go the way of the blast email.
Hi Amanda,
While I understand your point – here is what we have to take into consideration – Social media is about interacting and engagement, not broadcasting like email. It is true that if all you do is broadcast it will become as effective as broadcast email, however if you create relationships and interact and engage with your customers using social media platforms it can help in creating loyalty with your customers.