We all run out of time. We are expected to increase our sales in numbers, but we often sit spinning our wheels wondering how to do so. In today's economy it's important to nurture the relationships that matter. That doesn't mean just nurturing the potential clients that may sign our proposal or contract tomorrow, but nurturing every relationship.
Learn five tips that will help you in nurturing customer relationships that matter.
Which relationships matter? Truth is - it's every single one of them.
Your Turn: How do you nurture the relationships that matter to you?
Well said. If you look at it from the client’s perspective, when a need arises they are naturally going to look for a solution to that need. If you have that solution but have not bothered to keep in touch then you are likely to miss out on the opportunity. On the other had, if you overplay your hand and are constantly in their face, they might choose to go elsewhere just to avoid you. So a balanced approach to keeping contact is also important.
Laura….Thanks
OK…No Marketing magic on this one…not even any great pearls of Marketing Wisdom. I have many a mistake over the years, but I have finally concluded the following:
Clients or potentional Clients are nothing more than another relationship in our lives. The only relationships – Business or Personal – that really work are those we are willing to give 200% to the relationship without expecting anything in return. The irony is – By giving more, we usually wind up with more in return. Most people (not all) have a funny way of giving more back when they see someone is giving them something.
Does it work 100% of the time – No Way! However, it is a good formula for establishing and “keeping” any relationship….
Thanks Again…
I guess I don’t necessarily agree about the importance of the relationships.
In my business (electronic medical records), there are many companies hiring for marketing, however most marketers lack the basics of knowing how to market on the internet…..
It is still marketing from the client’s perspective, but it is more about “positioning” oneself on the internet to be found when clients are looking for a solution.
Very few marketers know how to do this
Kim, how is that disagreeing? If you don’t nurture the relationships think that are even built online what makes you think that they will use your services?
For example if someone requests information – don’t you “nurture that prospective lead?” If not, I’m wondering how many you are converting into customers.
Method of marketing doesn’t matter – nurturing the relationship whether it be online or offline turns a stranger into a consumer or a customer.
Couldn’t agree more. Those emotional relationships are everything for my company and the client we deal with. Without it, there are trust issues that interfere with influence.
Well said. If you look at it from the client’s perspective, when a need arises they are naturally going to look for a solution to that need. If you have that solution but have not bothered to keep in touch then you are likely to miss out on the opportunity. On the other had, if you overplay your hand and are constantly in their face, they might choose to go elsewhere just to avoid you. So a balanced approach to keeping contact is also important.