How often do you hear someone say "do a press release" on that? We do one press release and for some reason we think that's going to gain us the exposure that we want and of course it won't cost us anything, but time.
The press release goes out and the response isn't near what we thought it would be. Why is that?
As Guy points out in this week's article where most people fail before submitting a press release is to ask the question "What do we want people to do?"
Public relations isn't about selling, it's about informing the public or selling ideas. Learn why reaching your audience can often take more than that one single press release and how you can be more effective in your public relations efforts.
Thanks for the article. Your last paragraph is 100% accurate!
Public Relations Marketing is all about putting out a message – and keeping it out there. While Press Releases(assuming they are optimized) are a great “First Start”, a sustained PR marketing campaign is the only way to keep the message in front of the public.
One last point which many people often overlook – The message has to be appropriately developed so consumers are “Willing” to receive it. Consumers(editors, etc…) have to find some connection with a PR release. If they can’t find a connection – they will simply choose to ignore it.
Thanks again…