We've all been bombarded with information when it comes to marketing with new media, including internet and social media, but Guy answers a very specific question. Does mass media still work when it comes to public relations?
In Guy's article he share with us why audiences are fragmented and how to still reach them. Television, radio and newspapers can still play a big part in your marketing, but you must use the mass media correctly and with the right message. Today, people can get their news a thousand different ways. If you want to reach more than a slice of the population, you have to get into not only newspapers, but radio, television and the internet.
Learn how mass media can still work for you when it comes to PR and how you can use it an reap the most benefit.
Thanks to both of you for the article.
My Marketing & Media experiences have shown me one very important thing – The world of Marketing, Media Advertising, and Public Relations changes second by second. Today, Internet Marketing and Social Media Marketing are the new Public Relations “Buzz Words” for companies; however, consumers have a funny way of deciding what the new “Buzz Words” of tomorrow will be for them.
The companies that maintain their competitive advantage over the long term have one thing in common – They combine Marketing, Media Advertising, and Public Relations into their consistent yet flexible Branding Strategies and Brand Marketing Programs – http:www.stellarpointgroup.com/branding-brand-strategy.html
Thanks again for the reminder.
one thing i think that is not mentioned is the vast amount of “PRESS releases” any station recieves on a daily basis.
another issue is some folks are sneaky and buy paper or radio then send out an ad under the guise of a press release.this is fundamentaly wrong