I'm sent books weekly. There are some books that I open and have a mediocre level of excitement and others that I just can't wait to rip the paper off and dig in. The book I reviewed this week, was just the case. I'll admit I've met the author in person and I know that he doesn't just talk the talk - but he walks the walk. He's grown his business using his own principles and the plan of action that he shares in his most recent book, The Referral Engine. That's right, I'm talking about John Jantsch and he's done it again.
His latest book is all about referral marketing, not only what it is, but how to do it - step-by-step. If you are a marketer this is one book you don't want your library to be without. It will show you how to increase your referral business by using the same plan of action that John Jantsch has proven to be true over the years. Find out why I think this marketing book, The Referral Engine is the book of the year for not only every business, but every marketing agency.