Public relations includes promotional activities that work to create a strong public image of the company. Public relations activities include helping the public to understand the company and its products. When it's done right it can reach a large audience without the expensive cost of traditional advertising and marketing. The key to public relations is timing, structure and connections.
While public relations has always been deemed as the glamorous job; it takes work and lots of it. It's not something you can just jump into without the basic knowledge that will help you succeed. That's why with Guy's help I have created the 5 day online course. The course is specifically focused at teaching you the basics. Just take a look at the syllabus:
- Day 1: The Purpose and Why of Public Relations
- Day 2: Writing Press Releases and Fact Sheets
- Day 3: Writing and Using Talking Points
- Day 4: Writing and Using Statements
- Day 5: Understanding and Using News Cycles and Letters to the Editor
At the completion of this course you will have a basic understanding and the confidence that you need to be successful in the field public relations.
How does it work?
It's easy really and free. You just sign up for the online public relations course, commit about 20 minutes a day to reading the lessons and within 5 days you will have an understanding of the basics of public relations and you will understand what it will take for you to be successful.