I'm going to get a little geeky on you today. I want to talk about search engine marketing.
First, let me explain what search engine marketing is. Search engine marketing is using popular search engines such as Google, Bing and Yahoo! to market your products and services. Effective search engine marketing means that when a potential customer or client types in keywords matching what you offer they are greeted with your website. More and more customers are using search engines. We use search engine to price shop, to research and even to buy.
Did you know that there are nearly 2 billion searches done each day. How many customers do you think are out there searching for your products or services? I'm sure it's at least a few. Do you really want to take the chance of missing out on gaining there business? I didn't think so.
I know that when people talk about search engine marketing and optimization it can cause great confusion, so I want to share with you search engine marketing basics that you can start to implement. Can you really afford to ignore the "yellow pages" of today which are search engines?
Learn the search engine marketing basics that every small business needs to know. I'll show you the foundational components that you need to be aware of to increase your chances in gaining search engine rank within results that are displayed to your potential customer.
Hi Laura,
Appreciate the geeky insight, it is an interesting way of putting it, the yellow pages of today. It really points out firstly how much of a strangle hold the yellowpages had over society, but also the way technology has changed habbits.
Best Regards
Your Business Concierge
Great advice here Laura…I especially loved the spider simulator that showed me where my index page was lacking in terms of tags and metadata. I think every small biz owner needs to be subscribed to your blog and articles here in About.com. Thanks again for helping to improve our brand and presence online. Cheers, Andy