It is true we all make mistakes, but are you making marketing mistakes that are costing your company hundreds if not thousands of dollars? There are common marketing mistakes that companies make in every marketing campaign. They are so common that they almost always go unidentified. Learn what the top 5 marketing mistakes that businesses continually make are and how you can avoid them. Common Marketing Mistakes
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Thank you,
I am thankful in passing by on your blog.
Once we are in the business world especially online, we must know the do’s and don’ts for us to gain good profits at the end of the day. It must be a matter of balancing of returns and expenses.
A.L.
During my research on the web, I have found so many marketing mistakes when it comes to spelling and grammar. Spelling and grammar might not make the top 5 list but I really feel that it is something that should never happen. I always have 2 or 3 people double check all of my written work before I publish it anywhere. I believe that everyone no matter if you are in marketing or not, should have someone look their work over. Another set of eyes will never hurt and they might find an error that you did not see.
Laura…Thanks, all good points.
In these uncertain economic times, I have seen two areas were some companies try to over sell their business.
First, A Promotional Products Strategy can be very effective but a company clearly needs to target their promotional marketing to the right audience.
Second, Marketing is about providing someting that a consumer “Needs” – not what a company thinks they need.
Again…Thanks for the good reminders
Very nice article
I really find it useful
Thank you for your effort
keep the good work
Laura,
You left out two common mistakes: sourcing the “right” tactic and making sure you have the “right” supplier to execute the tactic.
The feedback we get as we engage prospective clients is that they do not have the resources to do either the “right” way. Prior to our engagement, they would see their strategies not executed to the fullest based on the tactic not delivering as advertised or a supplier who performed poorly.
Poor matching of strategy to tactic and poor tactic execution are two common causes of marketing failure.