It may still be warm outside and you may not be ready for your 2010 summer to end, but if you are in ecommerce and you are planning to sell product to holiday shoppers this year it's time to start putting those holiday plans together. If you don't start now you are liable to get lost in the dust and your competitors will capture the sales that were meant for you.
Ecommerce holiday planning takes time and effort and it also means being aware of the latest trends, tools and technologies that consumers are using. You can't just do what you did last year and expect to increase your online sales. We are 16 weeks from Christmas and less than 12 weeks from the busiest shopping day of the year.
Are you ready for this holiday season? If not, this is your wake-up call. Major holidays are on the horizon and it's time to get prepared.
- Thursday November 25, 2010 Thanksgiving Day (Notorious for online shopping)
- Friday November 26, 2010 Black Friday
- Monday November 29, 2010 Cyber Monday
- Monday December 13, 2010 Green Monday
- Friday December 17, 2010 National Free Shipping Day
According to Shop.org 63.4% actually finished their shopping in the last 2 weeks of December in that same report 30% of customers surveyed by their shopping before Halloween, and only 7% report that they started their shopping Thanksgiving weekend.
Learn how to create a solid strategy and plan for your promotions. I'll help you get a jump start by showing you the top 5 ecommerce trends and strategies for the 2010 holidays.