What's in a name? Success or failure.
Public figures and organizations spend a lot of time and money building up a name, and protecting that name. A name does more than identify you. It tells people who you are, what you do, and more than a little about how you do it. Your name differentiates you from your peers, peaks the interest of others, and invites inquiry -- if you do it right.
It's no secret that when you're starting from zero, it's hard to build up name recognition. Contributing writing Guy Bergstrom shows you four ways that you can boost name recognition.


Great ideas, all…but (and it could be me)…what’s the 5th tip? Am I missing it?
It’s not you
There are only four – looks like we combined a couple. Thanks for the feedback.
And once you have followed the four ways… get a grip with Online reputation to protect your “brand” name!