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Laura Lake

Four Ways to Boost Name Recognition

By , About.com Guide   September 6, 2010

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What's in a name? Success or failure.

Public figures and organizations spend a lot of time and money building up a name, and protecting that name. A name does more than identify you. It tells people who you are, what you do, and more than a little about how you do it. Your name differentiates you from your peers, peaks the interest of others, and invites inquiry -- if you do it right.

It's no secret that when you're starting from zero, it's hard to build up name recognition. Contributing writing Guy Bergstrom shows you four ways that you can boost name recognition.

Comments
September 13, 2010 at 9:50 pm
(1) jblairbrown :

Great ideas, all…but (and it could be me)…what’s the 5th tip? Am I missing it?

September 14, 2010 at 12:33 am
(2) marketing :

It’s not you :) There are only four – looks like we combined a couple. Thanks for the feedback.

September 21, 2010 at 4:45 am
(3) webpropaganda :

And once you have followed the four ways… get a grip with Online reputation to protect your “brand” name!

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