State of the Union Speech - A Public Relations Perspective

Everything comes into play during the State of the Union speech. You have the undivided attention of the press, giving that speech the full spectrum of earned media: live TV coverage, pre-speech stories, live-blogging, post-speech reactions, polls, focus groups, editorials, opinion columns, radio talk shows -- everything. In a non-campaign year, this is the political Super Bowl. It's also a case study in how the highest-profile public figure on the planet interacts with the press and public. Gain the insight and the public relations perspective on the 2011 State of the Union Speech.