For a fast-food chain, the news should have been devastating: two California law firms joining forces to file a class-action lawsuit claiming that the beef Taco Bell served customers was mostly things other than beef.
Taco Bell did the unexpected. They didn't hunker down. They didn't get defensive. They went on the offense with an advertising and media campaign that said, "Thank you for suing us." And that campaign turned a PR disaster into a win.
They also used, this PR Disaster to launch a Facebook campaign to increase "likes" - they grew their overall Facebook likes by 250,000 by giving away free tacos to those that "liked" their Facebook page. They committed to give 10 million coupons for free tacos and their consumers stepped up to redeem that coupon, despite the lawsuit that was filed.
We could all learn a few things from Taco Bell's response. Learn how Taco Bell turned their public relations disaster into a win.
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What else did they say in addition to thankyou for suing us… did they say yes it was not all beef there was some lamb chicken and ham in it too or what else could make this disaster into a PR campaign.
Thanks for sharing this information; it will really help a lot. I have to check on this and learn a lot more… Thanks for sharing this one!