1. Business & Finance

Discuss in my forum

Laura Lake

Laura's Marketing Blog

By , About.com Guide

Follow me on:

Top 6 Marketing Consultants

Sunday February 27, 2011

There are times that a company seeks to outsource their marketing efforts. Often, when a company does this they seek out marketing consultants. A marketing consultant works with companies to create and implement marketing strategies. A great marketing consultant will be able to not only think creatively but analytically.

The most successful marketing consultants often specialize in specific areas in marketing such as:

  • Online Marketing
  • Social Media Marketing
  • Nonprofit Marketing
  • Copywriting
  • Online Marketing
  • Direct Response Marketing

Outsourcing to a marketing consultant allows a company to put more focus on product development and overall operations. A marketing consultant can help to bring in specialized skills and expertise as well as provide an external perspective and view point.

With that being said selecting the right marketing consultant is crucial. A consultant must understand your business, your marketing requirements and understand your growth goals. They need to be able to share with you notable achievements and successes that correlate with the goals you are trying to achieve.

I've selected 5 of the top marketing consultants to profile and asked them to share with you how they became a marketing consultant, what their typical day is like and provide tips to those that are seeking out becoming a marketing consultant. I've selected these consultants because they have been in the business for a while, have a strong track record and each has their own specialized service. You will gain great insight by reading their profiles and hopefully walk away knowing what you should look for in your own marketing consultant if you are looking to outsource.

Top 5 Marketing Consultants

Are you a marketing consultant? Take a few moments and create your own marketing consultant profile.

Comments
No comments yet.  Leave a Comment
Leave a Comment

Line and paragraph breaks are automatic. Some HTML allowed: <a href="" title="">, <b>, <i>, <strike>

©2012 About.com. All rights reserved.

A part of The New York Times Company.