Press coverage -- and rumors -- can mean the difference between a star quarterback going from a first-round hopeful to being the 74th pick. The publicity a lesser known college player gets, say a middle linebacker at a small college, could determine whether a they get picked at all. And unlike corporations, college players can't rely on advertising or marketing campaigns.
It's all about press coverage and word of mouth.
What Can Work for NFL Draft Hopefuls - and What Doesn't Work?
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