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In a case that seems more fitting for the middle of a mud-slinging presidential primary, Facebook just got caught using a hired PR firm to plant unflattering stories about Google. Is this really a public relations no-no?

Ethics in PR really aren't that hard. You should be proud of whatever you're doing. If you're not proud of it, you shouldn't be doing it.

PR Scandal - Facebook vs. Google?

Your turn: What should Facebook have done instead? And now that Facebook got caught, what should they do?

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