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Monitoring your media could be a full-time job, if you tried to scour the newspapers, blogs, radio and TV stations by yourself and by hand. The good news is you don't need to do that.

There are three basic ways to monitor your clips: hire a PR firm, delegate the job or do it yourself. Learn which way is right for you in this  public relations tutorial by Guy Bergstrom - 3 Ways to Check Your Clips.

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