It's difficult to start a business, let alone learn how to market it. It's not uncommon for new and small business owners to find themselves in the marketing role and quickly overwhelmed. Marketing is not an expense it's an investment and it's important to have a clear understanding on where to start investing.
Businesses typically fail in their first year. This failure is often due to lack of planning and a lack of understanding the consumers they are targeting. If you can jump that hurdle and get an in-depth start in how to marketing to your potential customers you increase your chance at succeeding and building a business with a strong foundation.
I've created a series that I call the First Steps to Marketing a Small Business. Just take a look at a few of the topics:
- What is Marketing?
- Understanding Market Research
- Why Consumers Buy What They Buy
- Marketing a Product vs. Marketing a Service
- How Much Should I Spend on Marketing?
- Create a 90 Day Marketing Plan
As you can see the marketing series will help you in creating a foundation and assist you in gaining a basic understanding of marketing. It will help you in creating effective marketing strategies that will reach your potential customers and ultimately increase your bottom line. Use it to get a gauge your marketing plan and make sure you are on track to reach your 2011 goals - you'll be glad you did.
Share Your Story: How I Started Marketing My Small Business
You’re right , the most business owner belive that marketing is an expense, and also in not identify what’s your consumer target.
Thanks, very interesting.
This is really awesome! Step-by step what to do! Thanks for your care, Laura!
Great article. Really looking forward to seeing more.