Public relations when done correctly can reach a large audience without the expensive cost of traditional marketing. However, with that being said I also think that when it comes to public relations some business find it confusing and daunting at best.
I receive several emails each week and for some reason this week those questions centered around public relations. I pulled the top 5 common questions regarding public relations and I'm here to share the answers with you.
Question 1: How Do I Write a Press Release?
Most press releases fall into a giant slush pile, where they drown a lonely death. Here are simple things that you can do that will increase the odds of a release climbing its way out of the slush pile and making it into the newspaper or on the airwaves.
Question 2: How Do I Write a Fact Sheet?
A fact sheet is not just a collection of numbers. There are good reasons to pick and choose which facts you use, and which order -- and different types of fact sheets, whether you're explaining the size and significance of a problem or announcing the price and specifications of a new product.
Question 3: How Do I Write a Statement?
A statement is quicker, easier and often more useful than a press release. There are times that Sending a press release would be silly and pointless, because people already know what happened. Learn the when and how of writing a statement.
Question 4: How Do I Write a Media Plan for Social Media?
Social media is different than earned media. With social media, you can reach a mass media-type audience directly. Right now. Learn how to write a media plan for social media.
Question 5: What are Story Kits and How Can I Use One?
Story kits are a simple idea that are under-utilized. It's a great alternative to the typical press release. Learn how to use a story kit.
Did we answer your question? If not, be sure and check out the other Public Relations How-To and Tutorials. If you can't find your question feel free to leave it in the comment section and we will get you the answer. That's a promise!
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Laura
Some excellent advice here.
I’ve just used a press/media release plus a mix of online marketing tools to promote a UK based event and it attracted nearly 200 people. See http://www.stefandrew.com/stefan-drew/2011/05/how-to-use-online-marketing-to-fill-a-theatre.html
A similar event in Portugal brought in over 40 ex-pats.
Media releae is my preferred term as I wanmt to be covered on radio, websites, etc as well as the printed press. But whatever you call them they are seriously good at getting you media coverage.