In an online marketing poll that was conducted small business owners said 40% referrals brought them the biggest returns over other traditional marketing methods such as advertising, direct mail and networking. *
Referrals are the most powerful form of marketing that you can use and it's also the least expensive. The reason referrals are powerful because they come from a third-party that has first hand experience with the benefits of doing business with you.
Are you rewarding your customers for referring business to you? If not, perhaps it's time to rethink the value of your referrals and develop an incentive plan.
Totally agree Laura!
I have always offered a 10% referral fee to anyone who helps us contract with ideal new clients.
I am always happy to compensate anyone who helps our business.
Keep up the great work on the columns…they are always a great read.
Todd Brabender
Spread The News PR, Inc.
Generating media exposure for
innovative products, services and experts.
785.842.8909
todd@spreadthenewspr.com
http://www.spreadthenewspr.com
LinkedIn Profile: http://www.linkedin.com/pub/0/122/831
Your articles are excellent. I look forward to each one. They are pertinent, on target, pithy (short), and valuable.
Thank you.
Hi, your articles are insightful. Every time i read them, i feel energized. Your article on personal branding really worked for me!