Recently, I had the opportunity to assist a friend in gaining the publicity and attention he deserved. A long journey had taken him from the small town boxing ring to the Olympic Trials. I knew that he deserved not only the media attention but public attention as well.
How could I get past the multiple emails that reporters and editors receive and get them to acknowledge and act on mine? I had one shot and I couldn't mess it up. You would think that being in the industry for years this would come easy for me, but just like everyone else I had to pull out a magical formula that would help me get past the masses and in the right hands.
What's the magical formula to get the attention of the press and the public? It's a common question, especially when it comes to public relations. What are people really look for?
There is a formula that works and it contains five ways to catch the eye of your audience, whether you're writing blog posts, press releases or doing a Public Service Announcement campaign.
Learn the proven techniques that will catch the attention of the press and the public.
I used them and they worked. After one press release we had one radio mention, a local article published, a radio interview as well as two television interviews to schedule when he returns - not bad.