I started in the online world nearly 13 years ago. I will tell you that back then businesses viewed online marketing and ecommerce as an option, not a necessity. That's changing and it's changing at a rapid pace.
Businesses that were early adopters of the online marketplace reaped the benefits, but now they are seeing many of their competitors sneak up behind them and sometimes even stealing a part of the market share that they have built over the years. These businesses can't be surprised after all their competitors have started to realize the value in ecommerce with 94% of people shopping online.
Consider these statistics provided by Internet Retailer regarding online shopping during the holidays this year.
- 72% of consumers said that they would shop online for holiday gifts.
- 40% of them said they'd spend between $100 and $300 online at e-retailers.
- Online sales during the holiday season 2010 was up 15% from last year.
How did you do? If you've found yourself behind the game and slipping in traction I'm here to help. I want to show you how to revisit and revamp your e-marketing plan in a way that is effective and fool proof. There are five steps that you can start working on today. You must follow these steps in order, because it's the only way that it makes financial sense. Learn the five steps you can take to revamp your e-marketing plan. You'll be glad you did, it's not too late to start preparing for next year.
Laura,
It’s my New Year’s resolution to learn as much as possible about Internet/Digital Marketing. I came across About.com where you offer a course for developing annual Marketing Plan. How may I sign up? Thanks, Christine
Christine,
Congratulations on your New Year’s resolution. You can sign up here http://marketing.about.com/c/ec/8.htm
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