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Laura Lake

Public Relations for Authors and Publishers

By , About.com GuideOctober 2, 2011

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Are you an author? Authors have started to realize that without public relations often books can sell poorly. Public relations is changing for authors and many of them are grabbing the reigns of marketing their own books and doing their own PR.

Having written a book myself, I certainly understand the struggles of book promotions. The traditional publishing world seems to be taking a hit and changing at a rapid pace. Many consumers will research information online, download digital books and find alternatives to purchasing a book.

If you need to work on marketing yourself and your book I have some resources that just might help.

Publishing is changing fast. More and more books are being sold digitally. Amazon.com isn't just the a huge online seller of books, but is stepping into publishing itself. Authors are also embracing the web and social networking as a way to reach their readers. If you are an author or publisher learn how to make publicity work in your favor - publicity for authors and publishers.

It's no secret the web is changing publicity for authors, but it doesn't mean you have to count yourself out, learn how to talk to the press, be on the web and use social media in your favor - take a few moments and study how the web is changing publicity for authors.

We all know that relationships are important when it comes to marketing, but do you realize that the same is true when it comes to creating book buzz? Learn why building relationship is key in promoting your book.

Truth is there are still plenty of people that are buying books, but how will you get them to buy yours? The resources above will help.

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Comments
October 17, 2011 at 2:47 pm
(1) vikash kumar :

that’s was nice……… but m aspecting new ideassss

….

October 22, 2011 at 5:42 am
(2) Creative Studio France :

I certainly understand the struggles of book promotions. The traditional publishing world seems to be taking a hit and changing at a rapid pace

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