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Laura Lake

5 Ways to Incorporate the Human Element Into Your Marketing

By , About.com GuideOctober 16, 2011

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How do you create the personal feel in a digital world?

You must create interaction and relationships with consumers that have the potential to be a customer. Consumers still buy from those they like and trust.

When we engage and we interact with potential customers, they listen. They are more receptive to hearing our message and paying attention to our brand. Studies  show that consumers are willing to engage with and buy from brands that interact and engage with them. How are you doing when it comes to consumer engagement?

It does not matter whether you are selling to consumers, businesses or you are a not-for-profit looking for a way to increase donations - you must incorporate the human element. If they don't know you, if your brand has no personality how can they relate to you?

Learn 5 ways that you can incorporate the human element into your marketing.

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Comments
October 21, 2011 at 5:58 pm
(1) Danny :

Hi Laura, I’m an avid believer in Karma! You get what you give, whether that is good or bad is your decision! Read on if you want to award yourself a karma boost – consider it your good deed for the day!

My name is Danny and I have recently been given an opportunity to join the world of marketing! My first decision is to choose which areas I would like to indulge into … Still reading? Awesome! My question to you is where did you begin and where are you today? If you could put yourself in my shoes, a 21 year old with this golden opportunity, where would you take it?

About me: At the moment my knowledge in marketing is to narrow; I have a strong background in customer service and consider myself to be a people person – this is why your post took my interest Laura! My instincts tells me that I will thoroughly enjoy the analytics, copywriting and capture areas of marketing however I am keen to gain a brief understanding of all areas!

I have two ears and one mouth and I try to use them in proportion. Any comments, advice and criticisms will be sincerely appreciated so don’t hold back! Tell your story! Share your success secrets! And feel free to let me know what I can do for you in return for your support!

Thank you for your time, I look forward to your wise words!

Danny
@NCDanny1

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