Video is making an impact when it comes to your marketing. If you haven't already, it's time to consider using video to market your business. Just consider the following statistics:
- 82.5% of the U.S. Internet audience viewed a video online, according to a study done by comScore in February 2011.
- Video ads accounted for 12.4% of all videos viewed and 1.2% of all minutes spent watching video online.
- Consumers who watch product videos are 85% more likely to buy products compared to those who do not watch, according to Internet Retailer report done in April, 2010.
- A video is 53 times more likely to generate a first page Google ranking than traditional search engine marketing techniques, according to a study done by Forrester Research in January 2009
It doesn't matter what size business you have, video is an affordable and effective tool that can help you connect with customers and prospects. Learn why video is important, how to generate video ideas and what you need to do to reap the search engine marketing benefit of videos. In today's marketplace it's important for every business to consider a video marketing strategy.
Hello Laura!
Thank you so mutch for clearing this for me! I didn’t do mutch with video but this week i will really take the time to set up a great video marketing planning.
Again thank you
Kind Regards
This is the second article today that I’ve read about the importance of video marketing. This article includes a lot of great statistics that I had not seen before. This takes the cake “Consumers who watch product videos are 85% more likely to buy products compared to those who do not watch”
I think I need to utilize this marketing tactic in my 2012 Business Plan.
Thanks!
Hi Laura
You are right video can make a real impact.
But I would urge people to test and measure the impact as sometimes the impact is negative. A good friend of mine, a well known professional web marketer with an excellent track record tried it and found it decreased his success rate.
He went into video expecting success but found failure. Most of his clients have used video and been successful .. so failure is quite unusual if the video is well made; but it does happen occasionally.
So just to be certain of success we should always test and measure anything new .. including video.
Stefan