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Laura Lake

Understand the Value of Customer Retention

By , About.com GuideOctober 23, 2011

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Customer retention is not only a cost effective and profitable strategy, but in today's business world it's necessary. Customer retention should be one of your biggest investments in your business.

Do not underestimate the value of customer retention.  Are you creating customer loyalty? It's five times more profitable to spend marketing and advertising dollars to retain current customers

Learn how you can create customer loyalty and design a marketing and sales plan that creates stickiness among your customers and clients.

Comments
October 27, 2011 at 5:34 am
(1) Robin Cash :

Customers are the backbone of any company and existing customers are the most valuable assets that a company has because it costs much less to retain customers than to acquire new ones. Customer retention is cost-effective and profitable strategy and it is essential in today’s business scenario.

October 29, 2011 at 7:15 am
(2) toutat-e-business.net :

Customers are the spirit of any business, and tody thechnology focuse on how to build trust relationship enter customers and company, we can see that in new applications, softs and other tools where the task is incraese communication skills.

November 3, 2011 at 10:20 am
(3) konneth :

costomer are the heart of any company and without existing costomer that company marketing strategy is not working and therefore may lead to the demise of the company

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