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Laura Lake

Marketing You - The Key to Landing A Job

By , About.com GuideNovember 6, 2011

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Are you one of the millions looking for a job today? I feel for you.  Everyday I hear of someone that has been laid off or lost their job. To be honest, I tried to figure out a way that I could help, so I started talking to those that are job hunting and asked questions. I realized that many don't understand that without marketing themselves, they don't have a chance.

Truth be told many of you don't know how to market yourself, which is why I wrote this article Marketing You!

While important, it's simply not enough to put your resume on the heaviest or fanciest paper. Your resume must stand out among the crowd; especially when most employers are only taking 5 seconds to scan your resume and make a determination on whether you are qualified for the position. That determination comes from what you have to say about yourself and how you showcase your qualities. A resume must serve as your marketing tool and honestly initially it's the only one you've got. I want to show you how you can create a resume that will grab the attention of that prospective employer and move you into the next step of the selection process.

I promise that learning how to market yourself is not as hard as it sounds. It's simply taking a look at you, your skills, and your experience and making a determination of why you are unique and why they should select you. Are you ready to get started? If so, let's begin the process of learning how to effectively marketing you.

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Comments
November 14, 2011 at 3:08 pm
(1) Debbie Mancini :

It is a lot more that just marketing yourself. Even though it is suppose to be against the law for age discrimination, that is the biggest hurdle. You get laid off because of your high salary and age over 55 due to higher health insurance rates. They will first hire someone younger and not have to pay a higher salary. Corporations or large business firms do not care about your experience or skills any longer. Its all about $$$

I wish it was as simple as marketing yourself. My husband would of not been looking for four years for employment.

November 29, 2011 at 10:40 am
(2) Grand Gunjan :

Hi Laura,
I do agree with Debbie. The same thing is happening in India although there is no dearth of job openings here. Many companies are not getting suitable or employable workforce but are not ready to hire a well qualified, well experienced and employable person. Even my recent upgraded education from a world accredited university in Hamilton, New Zealand could not raise my ‘market value’ to seek a deserving job.
Now perhaps the only option left is to turn to be an entrepreneur.
Any specialized article for senior positioned / upper management level jobs?
Thanks.
(INDIA)

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