What's the difference in a marketing strategy and a marketing plan?
This is a common question and unfortunately many view them as the same thing. They are not. A strategy identifies the goals and objectives, your marketing plan tells you how you are going to get there. Without both of these tools businesses will often find themselves trying to sail upstream without paddles.
Most businesses that have gone through the process of creating a marketing strategy and a marketing plan will tell you that having these and using them as a roadmap can often bring order into chaos. And, let me reiterate it is a process, it's not something you can do without putting thought and effort into it.
Your marketing strategy and marketing plan serve two purposes and are well worth the time investment. Let me show you the components in each one and educate you on how they can be used to assist in reaching your business goals.
Read more: What's the difference between a marketing strategy and a marketing plan?
Connect With Laura: Facebook | Twitter | LinkedIn | Google Plus