Black Friday and Cyber Monday is upon us. Are you ready?
If not, no worries, did you know that Cyber Monday is not when most of the purchases happen online, but rather it serves as an indicator of how the shopping season will be when it comes to online purchases.
The busiest shopping time is the last 15 days leading up to the holiday - which is December 10th through the 25th, so don't worry if you miss reaching out to those consumers - you still have time.
In 2008 Cyber Monday actually beat out sales on Black Friday for the first time, but the opposite was true in 2009. In 2009, Black Friday beat out Cyber Monday by nearly 12 times the traffic according to Novarra. In 2010 ShopperTrak reported that offline sales on Black Friday increased to $10.7 billion, a 0.3% increase compared to 2009. According to ComScore Cyber Monday sales in 2010 saw a 16% increase in revenue compared to Cyber Monday in 2009 - from $887 million in 2009 to $1.028 billion.
I don't know about you, but I'm excited to see the 2011 results and I'm remaining optimistic.
The most popular Christmas items this year include Apple iPad, iPhone 4, Kindle Fire and Digital Toys.
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