This is the time of the year that we start to evaluate what worked and what didn't. I'm no different. This weekend I decided to sit down and make notes of the tools that helped me to be more efficient and effective in not only my own marketing strategies, but the strategies of clients as well.
Everyday new tools are introduced, however we often don't know where we will find the time to not only research but implement them. What if I told you that using tools can often help you in not only being more efficient, but also productive? The majority of us are doing the jobs of 2 to 3 people, that's the state of not only our economy but the way the workforce has changed today.
Often lacking the right tools can cause us to lose out on marketing opportunities and make marketing mistakes. Let me see if you can relate to this scenario:
You are on the subway headed into work, reading the latest magazine when a marketing idea strikes you. You immediate think Client A would really benefit from this. When I get into the office I'm going to explore this further. The idea slips your mind and within the next 2 months their competitor launches a campaign that is a mirror of your idea and it's a success.
Ever been there? Perhaps it was not that extreme, so consider this:
You are in charge of content strategy for your company. A blog idea pops into your head and you make a note to blog about it. As you go about your day you get busy and the idea slips your mind. The following week, your competitor launches a blog on that same idea and it goes viral. You just want to kick yourself!
In today's world marketing is not only about clever ideas, but it's about being time sensitive, efficient and effective and let's all face it we could all do a better job, right?
That's why I've compiled a list tools that I use to manage my time and stay productive. Start your new year off utilizing the 7 time saving tools I use and watch the difference it makes in your day-to-day tasks.
Read more: Marketing Success - 7 Time Saving Tools I Use
Your Turn: What tools do you use to help in time management and productivity when it comes to marketing initiatives?
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