I think the biggest mistake small businesses make in marketing is making everything so difficult for consumers to understand that they don't get it.
Small businesses often make the mistake of trying to compete with the "big dog" companies that have larger marketing budgets. I daily watch small businesses try to market like big companies, when in fact they've missed the core components that will get a person to buy their products or services. My first piece of advice is stop trying to compete with the "big dogs" - find your own niche and your own market and become one of the big dogs.
Are you making mistakes that are costing you customers?
To succeed in marketing your marketing must be strong enough to move a customer from the point of just attracting their attention to inspiring them to actually take action - which is making a purchase from you. There are four steps to doing this. There are four small business marketing steps that you can use to evaluate and put your marketing into check, today I want to share them with you.
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Good ideas here! Let me add one other…keep on keeping on. In a recent recession a upstart commercial real estate brokerage was launched. The two principals “acted as if” the market were booming and were on the phone constantly called potential clients and building owners. Meanwhile the biggies in the market sat around complaining about the poor market. By the time the recession came to an end, the position of this little upstart had changed as well. From out of nowhere they were a major competitor.
Ron
I love that you bring out the problem with competing with the ‘Big Dogs’ when you’re a small business owner. I prefer a much more grass-roots marketing approach, though.