We are all watching our marketing budgets carefully. We want to make sure we get the most value from our marketing initiatives and efforts. That can be difficult to do when you don't know how to quantify your marketing and really measure what's working and what's not.
Understanding not only the importance of quantifying your marketing efforts, but how to determine the success of a marketing campaign, will equip you with the knowledge that you need to turn your marketing around. This information gives you the knowledge to gain a higher return-on-investment (ROI) and a lower cost-per-lead (CPL) that your marketing yields.
In today's economy it is extremely important to measure your marketing efforts. I want to share with you a few formulas that will provide you with the basic information that you need to measure your marketing efforts and decide if a marketing campaign or event is effective for your business.
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It never seizes to amaze me how many companies spend too much time, effort, and money on marketing or advertising that simply does not work… worse yet.. they don’t track it!
If you can’t measure it, you can’t manage it. Tracking conversations is key to ensuring your marketing dollars are getting you the ROI that you deserve.
The biggest challenge with trade shows is measuring the boost in image your exhibit provides. That is to say, however, IFF the booth boosts your image!
Large corporations do this when they invest millions in their exhibits at the major trade shows – and they’re profitable at these shows. There’s no reason smaller companies can’t spend exhaustive resources to verify that the costly investments are paying off.