Personal branding is the process of developing a "mark" that is created around your personal name or your career. You use this "mark" to express and communicate your skills, personality and values.
Personal branding should be a priority for everyone. Long gone are the days of individuals staying at a job 15 to 20 years. You have got to be an expert on something. The most important job that you have today is to be the President of your own brand. Personal branding takes consistency, dedication and work, but using today's technology anyone can create their own brand.
Do not be mistaken, personal branding is not just for the entrepreneur and the consultant, but rather it can be used to increase your value and worth as an employee.
A Mini Series on Personal Branding
The process of personal branding and marketing can be completed in 3 steps and here is how you get started. The 3 personal marketing steps include:
- Writing Your Own Personal Branding Statement
- Creating a Personal Brand Strategy
- Claiming Your Expertise!
Your Turn: What's the story behind your personal brand? What does personal branding mean to you?