Infographics are visual representations of data, information and knowledge. They have become increasingly popular and consumers find themselves attracted to the ability of getting the "full picture" at a glance without reading a lot of wordy text.
Infographics embody everything we as consumers want. They are not only easy to digest within minutes, but they are highly visual. They are so popular there are search engines dedicated to infographics and sites that share daily infographics.
But, how can they help you with marketing?
Infographics bring many benefits to marketing including:
- Easy to Use
- Attention Getters
- Increase Search Marketing
- Viral Magnets
- Brand Awareness
- Position You as an Expert
There are benefits in using infographics, but how do you get started and what are the best practices you need to consider when creating your own infographics? Learn this an more in this week's article The Role of the Infographics in Marketing and How You Can Create Your Own.