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Laura Lake

Market Segmentation- More Than a Buzzword

By October 29, 2012

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Market segmentation is often thrown around as the latest buzzword, but how important is it?

Using market segmentation on your current and potential client base can assist you in developing the marketing message that speaks to them personally. This in return can gain you higher conversions in your marketing campaigns, directly affecting your bottom line.

Learn how you can segment your target market and use it to find the subtle differences that you possess and your competitors don't.

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