I'm not psychic nor do I have a crystal ball, but I've made some marketing predictions I think you will not only find interesting, but you'll want to be aware of. I've been in marketing for the past decade and boy, have we seen some changes. We've gone from having our toe dipped into the interactive world while holding onto our traditional means of marketing with a death grip. I'm happy to say that is starting to change at a rapid pace.
We are getting braver when it comes to marketing. I don't know if that's because we realize that the traditional means of marketing are not as effective or that we have just started to find more of our customers online and via mobile marketing. Truth is, the reason doesn't matter - it's happening.
I've made my predictions of the marketing methods that are phasing out as well as the marketing methods that I believe will continue to grow and soar in the next year. You are welcome to hold my feet to the fire on this one; I'm that confident in my projections.
How will your business do in the upcoming year? I think that all depends on how you market and the relationships that you create and cultivate. It's time to pull those marketing dollars back that aren't working for you and begin to invest them in ways that will give you more of a return. If you are ready, what are you waiting for? I give you my Marketing Predictions for 2013 - out with the old and in with the new.
Your Turn: What are your marketing predictions for the upcoming year? What do you see staying and what do you see going away?