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Laura Lake

Villa del Palmar Slam Dunks New Branding Campaign

By January 13, 2013

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It's a bitter cold evening in Kansas and I've locked myself in my home office to find my muse and share with you a successful branding story.

If you've taken my branding course, you know that branding is not about your logo, your business name or your website. It's about what your customers perceive about you and how you make them feel.

I recently had the opportunity to visit a luxury resort in Cancun, Mexico and be introduced to a new branding campaign being launched by the Villa Group resorts. The branding campaign was interesting and intriguing, themed around the statement "Your Story Starts Here." They would introduce the branding campaign and follow through with a complete marketing campaign to create consumer awareness. The marketing campaign would consists electronic newsletters and a social media marketing campaign that included a sweepstakes and opportunity to win an all inclusive getaway to one of the Villa del Palmar resorts.

Before the trip I received press information and was interested to hear about about their brand campaign, but I was more interested to see how they would implement this campaign and follow through with their guests. Learn more about my trip to Villa del Palmar and how this luxury resort is adapting to, identifying and fulfilling the needs of their guests. Villa del Palmar Slam Dunks New Branding Campaign

Did my story start at Villa del Palmar? You be the judge.

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Comments
January 16, 2013 at 8:17 pm
(1) Meg Lawrence says:

All it takes is a visit to the Villa hotels to become hooked! The staff & other employees are all so welcoming and friendly you feel at home at once! The rooms are spacious & comfortable (at least the ones I’ve stayed in) & afford the chance to cook for yourself or eat out. I spent 2 months there in 2011 & long to go back constantly! They have the Right to be Proud of Themseves – they deserve it.

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