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Laura Lake

What is Inbound Marketing?

By January 27, 2013

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The term "inbound marketing" is getting a lot of buzz today, but I've found that several people really don't know what is meant when someone refers to inbound marketing. Inbound marketing is different from outbound marketing. Think of it this way:

Outbound marketing uses interruptive marketing techniques such as:

  • Trade Shows
  • Seminars
  • Television Commercials
  • Print Advertisements
  • Telemarketers

Inbound marketing is more permission based marketing and uses techniques such as:

  • Content Marketing
  • Search Marketing
  • Video Production and Optimization
  • Social Media

As you can see inbound marketing techniques tend to find consumers when they are researching information to make a purchase. They are more open to the message because you are not interrupting what they are doing, so they are willing to listen to what you have to say.

Learn more about inbound marketing, the advantages that permission marketing brings to marketing teams and how to determine if it's necessary to outsource your inbound marketing needs.

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Comments
January 27, 2013 at 10:07 pm
(1) Olumide Oluwasegun says:

With inbound marketing, you’re sure of not taking their minds off their major commitments as far as internal marketing is concerned. It about meeting them on their turf and convincing them to give you a fraction of their time which they wouldn’t count since they are by what they enjoy doing. Nice article

January 28, 2013 at 1:44 pm
(2) Nori Takahiro says:

Brief and good article. Do you think Content marketing is a part of Inbound marketing? My understanding is that Content marketing is a kind of marketing technique to attract prospective customers with content, that’s all. But, as HubSpot provides, Inbound Marketing is a bunch of inboundy marketing techniques; content marketing, search, social media, blogging, permission-based email markting, landing page optimization etc… correct? BTW, your articles on Inbound marketing are quite good. Do you mind if I translate and introduce them to Japanese marketing people on my blog? If any problem, let me know it. Your consideration is appreciated.

February 18, 2013 at 3:41 am
(3) hassan says:

Nice article. It clearly explains today consumer are more powerful hence inbound marketing takes full advantage of their power without actually forcing them to decide and leaving the decision to them.

March 18, 2013 at 2:02 am
(4) Chris Fossenier says:

Good article. Every day more and more people are becoming aware of what Inbound Marketing really is.

Nori, you are right. Content Marketing is a component of Inbound Marketing, a BIG component. Blogging, whitepapers, videos, slideshows, applications, demos, etc…. are all bits of content marketing.

Hubspot is a great tool to track everything and provides a solid structure to simplify everything that has to be done!

I think it is important to note that inbound marketing techniques do find the customers, rather the customers find your website as a result of implementing inbound marketing techniques!

Here is a simple document that can help businesses begin their planning for inbound marketing. It all starts with real business goals.

Here is a page with a couple of handy Inbound Marketing documents and videos to get started with Inbound Marketing. Whether you are a marketing firm or a Do It Yourself business owner, they can help.

Thanks Laura.

Chris.

July 28, 2013 at 9:14 am
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