The term "inbound marketing" is getting a lot of buzz today, but I've found that several people really don't know what is meant when someone refers to inbound marketing. Inbound marketing is different from outbound marketing. Think of it this way:
Outbound marketing uses interruptive marketing techniques such as:
- Trade Shows
- Television Commercials
- Print Advertisements
Inbound marketing is more permission based marketing and uses techniques such as:
- Content Marketing
- Search Marketing
- Video Production and Optimization
- Social Media
As you can see inbound marketing techniques tend to find consumers when they are researching information to make a purchase. They are more open to the message because you are not interrupting what they are doing, so they are willing to listen to what you have to say.
Learn more about inbound marketing, the advantages that permission marketing brings to marketing teams and how to determine if it's necessary to outsource your inbound marketing needs.