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Laura Lake

5 Steps To a Winning Social Media Strategy

By January 28, 2013

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Are you frustrated with the results that you are seeing from social media marketing? Did you ever stop to consider that maybe you are doing it wrong?

Over the last few years I've seen companies sign up for a Facebook account, a Twitter account, put their profile on LinkedIn and sign up for Google+ and they can't figure out why the sales are not pouring in.

Social media takes work, it takes a strategy and it takes the distribution of value. Look at your last few posts, are you sharing value? Do your customers and potential prospects find your social media information valuable? Can they just not live without it? I know those are the tough questions, but they are the questions I have to ask.

This past weekend, I had the opportunity to speak to some very smart business owners and before sharing my presentation with them, which is the information I'm about to share with you - I made them repeat the following after me:

"Social media works, but it won't happen overnight."

They all looked at me, but after my presentations, they got it. Social media takes a commitment, an investment and consistency - if you aren't willing put that into your social media strategy you will find yourself frustrated.

There is value in social media, isn't it about time you started seeing it? Learn how to build a successful social media strategy that will bring value to your business.   Social Media Marketing - 5 Steps That Will Give You a Winning Social Media Strategy

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