There are many things that go into a marketing campaign and it's important to make sure you have done your due diligence to ensure the campaign's success.
That due diligence includes identifying your target, conducting market research, and determining the best way to reach your target. In today's world planning a productive and successful promotional campaign is crucial, especially with the cut in marketing dollars that many of us are experiencing.
Success comes from the following components:
If you have all of these things in order you've increased the odds of your campaign's success. You can follow this marketing campaign checklist to ensure you haven't missed anything.