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Laura Lake

The New Face of Our Marketing Departments

By February 10, 2013

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The marketing industry is ever-evolving and changing. Everyday we are introduced to different digital tools, more in-depth analytics, and face challenges with old-school search engine marketing. We have to stay on our toes and work to be educated daily to remain relevant and assist the companies that we work for to come out on top with the marketing strategies that we implement.

The change isn't just happening on the outside, they are happening within the doors of our own marketing departments. Positions are being phased out. New positions are being posted with skills that five years ago we knew nothing about.

Even the traditional role of Chief Marketing Officers is changing and CMOs are being required to not only be strategic, but operational as well. It's not only their job to reach consumers, but they also must focus on business stakeholders to create links between branding strategy and business strategy.

Our marketing department are evolving along with the industry and here is my take on The State of Our Marketing Departments in 2013.

Your Turn: What changes do you see coming to our internal and outsourced marketing departments?

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