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Laura Lake

Blog Marketing - Is Your Blog Effective or Failing?

By February 25, 2013

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Despite popular myths blog marketing is still impacting internet marketing significantly, but with that being said having a blog just because it's the "thing" to do - is not enough. Blogging recently renamed content marketing has been around for a few years now, but I'm very disappointed to report that many companies are still failing when it comes to writing engaging content.

How do I know? Look at them.

Their blogs are not attracting repeat visitors and no one is interacting or leaving comments. This is the clear signal that a blog is not working when it comes to marketing. How is your blog doing? Are you among those that are suffering from lack of visitors and comments? Don't fret, you are not the only and there is help.

A blog can be a great communication tool for companies, when they are used correctly. They build brand awareness and create the opportunity to engage with current customers as well as potential consumers.

Evaluate your blog marketing and take a few moments to review the five tips on creating an effective blog. These tips will help you in creating a blog that works and helps you when it comes to growing your business.

Your Turn: What tips can you share with others on how to engage  blog readers?

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Comments
August 10, 2009 at 11:13 am
(1) LotusWorks says:

5 really good tips, it is definitely a challenge to write 3 times a week though but understandably it is required to achieve brand awareness and keep the blog fresh

August 11, 2009 at 7:44 pm
(2) Account Bonus Forex says:

My blog is a great tool to get high traffic. I update my article each day with important information related with news of the financial markets across the world. Each company in the world must have a blog!

August 16, 2009 at 9:25 am
(3) worldhair says:

Yes, “A blog can be a great communication tool for companies, when they are used correctly”. Visitors are not interested by the articles, they leave comments to post advertisements or even scams.

June 21, 2010 at 8:29 am
(4) Mitch says:

I have to agree totally that blogging for businesses is a very important key to success. This line of communication not only shows the business can relate with the consumer, but also shows in most cases that the business is more than just “suits” behind the scenes.

June 21, 2010 at 9:58 am
(5) Anthony says:

Really good tips; short and sweet. I like the challenge of writing 3 times a week or everyday.

June 22, 2010 at 2:07 am
(6) Janet says:

Hi Laura,
Thanks again for your articles, I wish I had more time to read them all, you have a terrific style, and your content is always relevant and helpful!

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