Despite popular myths blog marketing is still impacting internet marketing significantly, but with that being said having a blog just because it's the "thing" to do - is not enough. Blogging recently renamed content marketing has been around for a few years now, but I'm very disappointed to report that many companies are still failing when it comes to writing engaging content.
How do I know? Look at them.
Their blogs are not attracting repeat visitors and no one is interacting or leaving comments. This is the clear signal that a blog is not working when it comes to marketing. How is your blog doing? Are you among those that are suffering from lack of visitors and comments? Don't fret, you are not the only and there is help.
A blog can be a great communication tool for companies, when they are used correctly. They build brand awareness and create the opportunity to engage with current customers as well as potential consumers.
Evaluate your blog marketing and take a few moments to review the five tips on creating an effective blog. These tips will help you in creating a blog that works and helps you when it comes to growing your business.
Your Turn: What tips can you share with others on how to engage blog readers?